Pricing

Be the one they find,
in every part of your area.

Done for you, measured every week, month to month. Every price is in Canadian dollars.

See the plans Or run the free scan first →

Plans and prices

Pick where to start

Free, about a minute

Merkat Grid

Free

No account, no card and no call.

Nine spots across your area, checked against five searches, with your position in each.

Run my free scan

About 60 seconds · Nothing to install

Everything about the free scan →

What's included

What you see

  • Your position in 9 zonesWith the number in each, not just a colour.
  • 5 searchesStarting with the job you want more of.
  • How many are ahead of youIn your worst zone.

For your email address

  • The names taking your zonesThe businesses holding the spots you are missing.

Also free

Once, from your free scan

Merkat Grid Audit

Credited in full to your first month if you start the plan.

Your whole service area measured, who holds each zone, and a 90-day plan in order, in a report with a guided tour.

Or run the free scan first

No call needed · Yours to keep · Credited to month one

Everything about the grid audit →

What's included

What we measure

  • Up to 81 zonesA 9×9 grid across your real service area, instead of the free scan's 9.
  • 20 searchesEvery job you want more of, each one broken out.
  • What AI assistants sayWhether they name you when asked for your trade in your town.

What you learn

  • Who holds each zone you are losingAnd how far ahead of you they are.
  • Where you are invisibleThe zones with no listing at all, told apart from the ones where you rank low.

What you get

  • A 90-day plan, in orderWhat to do first, second and third, with the reason for each.
  • A guided tour of the reportIt explains each part, so the report reads on its own. A call only if you ask for one.
  • Your own dashboardThe same full map, to keep.

The work, done for you

Local Visibility + Attribution

    We do the work in the zones where you are missing, measure it every week and put booked jobs beside the map.

    Or run the free scan first

    One business, one service area, one Google profile and one website. More locations or profiles? See Market Leader.

    • One business per trade or practice, per area. If your trade or practice is taken where you work, checkout tells you before you pay.

    No contract · Cancel by email · Rate held while you stay

    Everything about the monthly plan →

    What's included

    Your Google Business Profile, done for you

    • Rebuilt properlyPrimary and secondary categories, services, service area, hours and holiday hours.
    • No Google profile yet? We set it up with youWe look for an existing listing to claim first, then prepare every field. You own it and do Google's verification, usually a short video.
    • Photos from real jobs, every monthSend us photos from recent jobs; we add them to your Google profile each month, with plain captions.
    • Wrong details fixedPhone number, address and website link checked and corrected.
    • Your website link taggedThe website link on your profile is tagged, so visits that come from your Google profile are counted apart.
    • Holiday and seasonal hours kept rightWe ask before each holiday and season and set the hours, so nobody drives to a locked door.
    • Spam competitors reportedFake or keyword-stuffed listings in your area reported to Google, with the evidence.

    Pages for the zones you are missing

    • 2 new pages a monthService pages or town pages, worst zone first, each written around the searches that lose in that zone, from your weekly scan.
    • On your own websiteWritten onto your site, so every page stays yours if you leave.

    Your website, set up to be found and contacted

    • Website basics fixedA phone number you can tap to call, the number written out, a quote or request form, the towns you serve named, set up for phones, and a secure https address. Whatever is missing, we add.
    • Business details tagged on your siteYour name, phone, towns, services and Google profile link, written in the format search engines and AI assistants read.
    • Page titles and descriptionsWritten for your main pages, naming the service and the towns.
    • Google Search Console set up and watchedSo errors and pages dropping out of Google are caught and fixed.
    • No website yet?Both are done on your site once you have one.

    Directory listings

    • The core five, built and correctedBing Places, Apple Business, Facebook, YellowPages.ca and Yelp. Missing listings built and wrong numbers or old addresses fixed, on free listings only.
    • HomeStars and your trade's directoriesThe trade and association directories you qualify for, up to 5 a month until done. Free listings only, never paid lead plans.
    • Your social profiles kept consistentName, phone and links kept right on your social profiles, like any directory. We do not post or manage social media.
    • Checked again every 3 monthsDirectories slip back to old details; we re-check them each quarter and fix anything that changed.

    Measured every week

    • Your whole area, every MondayUp to a 9×9 grid and 20 searches, on the same spots each week.
    • Who holds each zoneThe businesses ahead of you, zone by zone and search by search.
    • Ranking historyEvery week kept, so your first map always sits beside this week's.

    AI search visibility

    • A monthly check of AI answersThe questions your customers ask about your trade in your town. ChatGPT today.
    • Who gets named insteadHow often you are named, and which businesses are named in your place.
    • Onto the sites AI assistants citeThe directories, review sites and lists the answers lean on for your trade and town. We check whether you are on each one, and prepare the listing or submission where you are not.

    Proof, in your dashboard

    • Your own dashboardMap coverage, work done, AI answers and next areas, each in its own tab.
    • Every change dated and linkedSo you can check the live page or listing yourself.
    • Booked jobs beside the mapFrom your job software's CSV export. A direct Jobber connection is coming.
    • A monthly recorded updateShort, and watched when it suits you. A call only if you ask.

    The terms

    • Month to month, from day oneNo contract and no setup fee. Cancel by email; it stops at the end of the month.
    • Your rate is heldFor as long as you stay, on every rate.
    • The audit comes off month oneCredited in full if you bought it.
    • One business per trade or practice, per areaWe never hand your competitor the plan to take your spots back.
    • You keep ownershipWe ask for manager access to your Google profile, never ownership.

    Only one of you

    One business per trade or practice, per area

    Only three businesses show in the map pack, so helping one company win spots means helping it take them from someone. We will not hand two companies in the same trade and the same area a plan to beat each other.

    1. Same trade, overlapping area

      Checkout tells you before you pay, with how much of your area overlaps, and suggests a neighbouring town we can help you in instead. If a conflict comes to light after you have paid, you get every dollar back.

    2. Same trade, areas that only touch

      We tell both businesses in writing before any work starts, and each of you decides whether to go ahead.

    3. Different businesses, same town

      No conflict. Your roofer, your electrician and your plumber can all work with us, and none of them is working against you.

    4. The audit follows the same rule

      We will not sell an audit to a direct competitor of a client, because the audit ends in a plan to take their spots. Checkout refuses it before payment, and if one gets through anyway, we refund it in full. The free scan is public, so anyone can run one; that part we cannot control.

    Side by side

    What each option gets you

    Free scanFree Grid AuditCredited to month one The workDone for youMonth to month
    Measuring
    Map of your area3×3Up to 9×9Up to 9×9, every week
    Searches measured52020, every week
    Who is taking your zonesThe top namesEvery zone, every searchTracked every week
    The work
    Google profile rebuilt——
    Pages for zones you are missing——
    Directory listings corrected——
    Listed on the sites AI assistants cite——
    Website basics: tap-to-call, a request form, your towns, phones, https—CheckedFixed on your site
    Business details tagged on your site—CheckedAdded to your site
    A three-page website———
    What you see
    A plan, in order—90 daysUpdated every month
    Explained without a call—A guided tour of the reportA recorded update every month
    Your own dashboard—The same mapUpdated weekly
    Jobs and revenue beside the map——From your own job exports
    Run it Scan first Start with the scan

    After you start

    Your first 90 days

    What we do and when. Not what Google will do, because nobody can tell you that.

    1. Week 1

      Set up and measured

      • Baseline scan on your full grid
      • Your dashboard goes live

      You: manager access to your Google profile and a one-page form. About 30 minutes.

    2. Weeks 2–4

      The quick fixes

      • Google profile rebuilt: categories, services, hours, photos from real jobs
      • Wrong numbers and old addresses corrected across the directories
      • Your weakest zones, listed in order

      You see: every change dated in your work log.

    3. Month 2

      Pages for the zones you are missing

      • Service-area pages for your weakest zones first
      • Listings kept correct

      You see: your second recorded update, and the grid week by week.

    4. Month 3

      Then against now

      • Your first map beside this week's, zone by zone
      • The next 90-day plan

      You see: what moved, what did not, and what we are doing about it.

    What you see every week

    Then and now. Your first map beside this week's, on the same spots and the same searches, so the comparison is real.
    Work done, dated. Every change we make, with a link to the live page or listing, so you can check it yourself.
    Every spot, with the number. Not a colour on its own, and a spot we could not measure is never shown as a bad result.

    Sample account. These are illustrations of the dashboard, not a client's results.

    The terms, in plain words

    • The deal.
    • No setup fee. The first charge is your first month, less the audit if you bought one.
    • Cancelling is an email. It stops at the end of the month you are in, with no fee and no retention call.
    • What you keep. Your Google profile is yours and always was: we ask for manager access, never ownership. The pages we write stay on your site.
    • Canadian dollars, billed monthly by Stripe. Card details never reach us.

    The full wording is in the terms.

    What we will not do

    Promise you a position

    Nobody controls Google's ranking, and the result changes street by street and week by week. We report what happened, including the months it went the wrong way.

    Promise you a number of leads

    We can show you the searches you are missing and the zones you do not appear in. What that turns into depends on your pricing, your reviews and how fast you answer the phone.

    Filter your reviews

    Whoever sends your review requests, your job software today or us later, they go to every completed job, with no screening for happy customers and no incentives. Both break Google's rules, and profiles that do it get their reviews stripped.

    Sell you what you do not need

    If your book is already full, or your work comes from tenders rather than searches, this will not pay for itself. Several of our own trade pages say so.

    Questions people actually ask

    How long before anything moves?
    Profile and listing work usually shows inside the first two months. Pages written for zones you are missing take longer, because they have to be found before they can help. The weekly scan shows you either way, including when it is flat.
    What happens if I cancel?
    Email us and it stops at the end of the month you are in. There is no contract and no minimum term, so no fee and no retention call. The Google profile is yours and always was. The pages we wrote are on your site and stay there.
    Do I have to get on a call?
    No. The audit explains itself with a guided tour, and the monthly update is recorded, so you can go through them at 6am if that suits you. A call is available if you want one; it is not the default, because you are on the tools.
    Why won't you guarantee a ranking?
    Because nobody controls Google's ranking, and anyone who guarantees a position is either guessing or counting on a search nobody makes. We guarantee the work: it is listed and dated in your dashboard, and the grid is re-measured every week so you can see what it did.
    Is there a setup fee or a minimum term?
    No to both. The first charge is your first month, less the audit if you bought one, and you can cancel by email from the first day.
    What if someone in my trade or practice already works with you in my area?
    Checkout tells you before you pay, with how much of your area overlaps, and we suggest a neighbouring area where we can help without a conflict. How we decide.
    Do I need the website to start the plan?
    No. If your site works, we write the zone pages onto it. With no website, the Google Profile plan looks after your profile, your listings and the sites AI assistants cite, with no website work, and you can move to the monthly plan when you have a site. The website build is for businesses that do not have one, or have one that cannot be edited.
    Do you post on social media for me?
    No, on any plan. We keep your name, phone number and links consistent on your social profiles, the same as any directory listing, but we never post or manage social media.
    What does the monthly plan cover?
    One business, one service area, one Google profile and one website. More locations or more Google profiles are Market Leader.
    What does the weekly re-measurement actually measure?
    Your position in Google Maps at every spot on your grid, for each of your 20 searches, searched as a customer standing there would. Same spots, same searches, every week, so a change on the map is a change in the world and not a change in how we measured.
    How is this different from a map-tracking app?
    An app measures, and measures well, and then the work is yours. We use the same kind of measurement, then do the work for you and show you, every week, whether it moved. See the comparison.
    Do you run Google Ads?
    No. The plan is the map pack, your Google profile and your own pages: the results you do not pay for per click.
    Is Merkat the same as Meerkat?
    Same company. People spell it both ways. It is named after the meerkat that stands up and watches the whole territory while the rest of the colony works, which is roughly the job.

    Under the same words

    What a typical agency gives you, and what we do

    The work A typical agency Local Visibility + Attribution
    The map-pack gridRankings from one spot, or noneYour whole area, up to 9×9, 20 searches
    Pages for zones where you do not showGeneric city pages, if anyWritten around the searches losing in each zone
    AI-search visibilityOften a separate retainerChecked every month, included
    A dashboard measured every weekUsually a monthly reportSame spots, same searches, every week
    Booked jobs beside the mapRarelyFrom your job software's export
    One business per trade or practice, per areaRarely ruled outYes
    ContractOften 6–12 monthsMonth to month, cancel by email

    The typical agency column describes what local SEO retainers commonly include, not any one company.

    Start with your own map.

    60 seconds, no account, no call. You see where you show up before anyone asks you for a dollar.

    Run my free scan What the audit covers