Field Guide · Ontario
How to compare local SEO agencies in Ontario
Ten questions to ask every agency before you sign, what a straight answer looks like, and how we answer each one. Use it on us too.
The checklist
| Ask | Why it matters | Our answer |
|---|---|---|
| Is the exact price published? | A range on the page and the real number on a call means you can't compare until you have sat through a pitch. | Yes. One price per plan on our pricing page, and you can buy online. |
| Which currency? | A price with no currency may be in US dollars, which costs more once it is converted to Canadian dollars. | Canadian dollars, always. |
| Do you need a call to get the price or the audit? | Some agencies route every price and every audit through a 30-minute call. | No call needed. The scan is instant and the audit is delivered as a report you read when it suits you. |
| Is there a revenue minimum? | Some agencies only take businesses above a monthly revenue line, which rules out new practices. | No minimum. |
| What does the guarantee actually cover? | Read the terms: which searches, who chose them, measured from where, page one of what, and what you get if it is missed. | We don't guarantee positions. Why not. |
| Do you see your whole map or one screenshot? | A single screenshot shows one search from one spot. Your patients search from everywhere in your area. | A heat map of your whole area, the same grid every week, in your own dashboard. |
| Is the work tied to revenue? | Rankings and traffic are not booked appointments. | Booked work beside the map, from your own software's export. |
| Can you cancel by email? | Look for 6 to 12 month terms and early-exit fees. | Yes. Month to month from day one. |
| Who owns the Google profile and the pages? | If the agency owns your profile or hosts your pages, leaving costs you both. | You do. We ask for manager access, never ownership, and pages go on your own site. |
| For dental, health and legal practices: do they know your regulator's rules? | In Ontario, RCDSO bans testimonials, superlatives and inducements in a dentist's advertising, and the dentist answers for what an agency writes. | Yes. We write to RCDSO rules and you approve every page. |
How to use it
Send the same questions to two or three agencies by email and compare the written answers. An agency that won't answer in writing before a call has told you something.
Then compare like with like: the same scope, the same number of locations, the same currency. For the published prices behind these comparisons, see what local SEO costs in Canada.
Start with your own map.
One price, on the page, in CAD. The free scan shows where you stand across your whole area before anyone calls you.