For law firms

Lawyer SEO and law firm marketing, measured across your whole area.

Someone with a legal problem searches the problem and the town, reads the reviews of the three firms on the map, and calls one. Most never scroll past them, and the firm that answers first usually gets the consultation.

Which job do you want more of?

45 checks across 9 zones, in about 60 seconds. No call. Nothing to install.

Merkat Grid

lawyer near me
3×3 · 5 searches · sample

1 of 9

zones in the top three. 2 zones have no listing at all.

  • 1
  • 2–3
  • 4–10
  • 11–20
  • 20+

Sample layout with illustrative positions. Your scan uses your real business name and the towns you actually serve.

Also free · about 30 seconds

Does ChatGPT name you when someone asks who to call?

More people now ask an AI assistant before they open the map. We ask it the questions your customers ask, in your town, and show you whether you are named and who is named instead.

Run the free AI check →

Example

“Who should I call for furnace repair in Abbotsford?”

  • Valley Comfort Heating
  • Northside Mechanical
  • Your business, not named
Made-up names. Your check shows the real answer.

Lawyer SEO starts with the practice area, not the firm name

People don't search for a law firm. They search for their problem: a family lawyer after a separation, an ICBC lawyer after a crash, a wills lawyer after a death in the family. Each practice area is its own map, with its own three firms on top.

A firm can lead the map for real estate law and be invisible for family law two blocks away. We measure each practice area separately, across the area your clients come from.

What their customers type: “family lawyer near me”, “personal injury lawyer”, “icbc lawyer”, “wills and estates lawyer”, “criminal defence lawyer”, “free consultation lawyer”.

What we set up for a law firm

  • Primary category matched to the firm's main practice (Google's own names, such as Family law attorney or Personal injury attorney), with Lawyer and other true areas as secondaries
  • A page for each practice area you want more of, written in plain words and inside your law society's marketing rules
  • Practice areas listed as services, with the consultation link on the profile
  • Listings on the legal directories that count, kept consistent with the profile
  • Review requests to every client at the close of a matter, where your professional obligations allow it

Law societies bar misleading claims, calling yourself a specialist unless certified, and promising outcomes. We work inside those rules, and the work that moves the map needs none of those claims. Personal injury lawyer SEO.

Pages we'd build for a law firm

  • Family lawyer in Abbotsford
  • ICBC injury claims in Abbotsford: when to call a lawyer
  • Making a will in Abbotsford: what it involves and costs

Written for the zones where you don't appear, not for a keyword list.

Law societies limit how lawyers can market. Does that change the work?

It shapes it. Your law society's marketing rules bar misleading claims, calling yourself a specialist unless the society has certified it, and promising outcomes. Every page and post we write for a firm stays inside those rules, and the work that moves the map (your profile, your listings, your practice-area pages) needs none of those claims.

One law firm per area

We won't work for two law firms competing for the same streets. If a law firm that covers most of your service area is already a client, we'll tell you and suggest a neighbouring town instead. If your areas only touch, we tell you both before any work starts. How we decide

From the Field Guide